Browse Case Studies by
Case Studies in
- Corporate Governance
- Corporate Social Responsibility
- Economics
- Entrepreneurship
- Finance, Accounting & Control
- Leadership
- Marketing
- Organisational Behaviour / HRM
- Social Entrepreneurship
- Strategy
- All Case Studies »
Concept wise Case Studies
- Mergers, Acquisitions and Alliances - Vol. I
- Mergers, Acquisitions and Alliances - Vol. II
- Mergers, Acquisitions and Alliances - Vol. III
- Mergers, Acquisitions and Alliances - Vol. IV
- Airline Industry
- » All Concept wise Cases
Industry wise Case Studies
- Banking and Financing Services
- Retailing
- Energy and Utilities
- Oil and Gas Refining, Marketing and Distribution
- Commercial Aircraft Manufacturing
- » All Industry wise Cases
Region wise Case Studies
Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
Cemex, Mexico—Revolutionising Low- cost Housing
Publication Year : 2005
Authors: Rekha Ravindran. C, Hansa Iyengar
Industry: Cement
Region: Mexico
Case Code: MAA0073B
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Cemex was one of the leading cement companies of the world. During early 1990’s, it experienced problems in its home country, Mexico . To revive its sales in Mexico, Cemex ventured into low cost housing by launching an innovative savings and credit scheme, ‘Patrimonio Hoy’. Patrimonio Hoy provided the poor people cement, raw materials and a host of allied services so as to enable them build their own homes. It was a huge success in Mexico and Cemex planned to extend the scheme to other developing countries.
This case explores the concept of Patrimonio Hoy and provides scope for discussing the innovative marketing programme of Cemex. It also provides scope for the discussion of low- cost housing in Cemex.
Pedagogical Objectives:
- To discuss the objectives of NAFTA and similar Free Trade Agreements
- How Cemex forward integrated and provided end to end building solutions
- How a company can benefit the society and at the same time make profit.
Keywords : Mergers,Acquisitions,Alliances Case Study;Cemex; Patrimonio Hoy; Low-cost housing; Housing in Mexico; Construction; Acquisition; Construmex; Dolex; Socios; Cement; Services; Distribution network; Mexico; Tanda system; Mexican economic crisis
